WordPress website price depends on exactly what you’re building, but the realistic range for 2026 is between €200 and €2,000+. A simple business-card site on a ready-made theme lands at the low end of that range. A site with custom design, its own functionality, and real copywriting lands at the top of it, or above.
Below you’ll find exact ranges by site type, what specifically moves the price up or down, and the costs that only show up after launch — the ones quotes rarely cover.
Quick answer (TL;DR)
Basic WordPress business-card site: €500–700. Corporate site with several pages: €700–1,500. WooCommerce online store: €900–2,500+. These are prices for a finished site — design, setup, content. The platform itself is free; hosting and theme/plugins are paid separately, covered further down in the text.
WordPress website price by site type
| WordPress site type | Price | Best for |
|---|---|---|
| Landing page (up to 2 pages) | from 500 € | Single offer, promotion, lead capture |
| Corporate site (up to 5 pages) | from 700 € | Small and mid-size businesses that need a real presence |
| WooCommerce store | from 900 € | Selling physical or digital products |
A landing page on WordPress usually means one or two pages, a theme adapted to your brand, and a basic SEO structure. A corporate site adds more pages, a blog or news section, and room for content to grow. A WooCommerce store adds a product catalog, cart, checkout, and typically at least one payment integration — each additional integration (shipping, multi-currency, wholesale pricing) pushes the price above the base range.
Prices are shown excluding VAT. For companies registered in Serbia we issue a standard invoice, and payment is also possible in dinar equivalent.
What you actually get for that price
When you’re comparing quotes, “site price” alone doesn’t tell you much — what’s included matters more. Our base package for each site type in the table above includes:
- Design adapted to your brand (not a bare ready-made theme with no changes)
- Setup of WordPress, hosting, and basic security measures
- Basic on-page SEO structure (headings, meta descriptions, load speed)
- Uploading the content you provide us
- Mobile responsiveness
- One round of revisions before launch
What’s usually NOT included in the base price, and worth checking with any contractor: copywriting from scratch, photography, premium plugins with an annual subscription, and post-launch maintenance — more on that in the hidden-costs section.
What determines WordPress website price
Design — theme vs. custom design
A ready-made premium theme costs a one-time €30–100 and speeds up the build, but looks like hundreds of other sites using the same theme. Custom design, built specifically for your brand, raises the project cost, but it’s a difference visible at first glance and one that converts visitors into clients better.
Number of pages and features
Every additional page means additional design and additional content. A booking form, a pricing calculator, a filterable gallery — each such feature adds development hours on top of the base price.
Plugins — free vs. premium
WordPress plugins can be free (basic SEO, basic forms) or premium (advanced page builders, booking systems, advanced SEO tools) — premium licenses usually cost €30–200 a year per plugin. A site with a few premium plugins easily reaches €200–400 in annual licenses alone, separate from the build price.
Hosting and domain
This isn’t part of the build price, but it’s an ongoing cost that comes with any WordPress site. Shared hosting starts from €5/month; hosting specialized for WordPress (faster, with automatic backups) is usually €15–40/month. A domain costs €10–20 a year.
Translation and multilingual support
Every additional language means duplicating content, testing translations, and setting up a language switcher. For the Serbian market this is a common request since clients come from both the region and beyond — each additional language typically adds 15–25% to the base price.
WordPress vs. custom website development
WordPress isn’t the only option, and it isn’t always the best one. If you need a standard site — a business-card site, a corporate site, a mid-size store — WordPress is a faster and cheaper route to a finished result, since most of the functionality already exists as a plugin. If you need something unusual — a booking platform with its own logic, a site with performance a standard CMS can’t deliver — that’s where custom development comes in, which has a completely different price range. We’ve covered a detailed comparison of all site types and when each one makes sense in our article on custom website development pricing.
WordPress vs. Wix and Shopify
If you’re choosing a platform, not just a contractor, here’s a comparison by price and control:
| WordPress | Wix | Shopify | |
|---|---|---|---|
| Monthly platform cost | €0 (you only pay for hosting) | €15–40/month | €25–65/month |
| Site ownership | Fully yours, you can switch hosting/contractor | You’re locked into Wix | You’re locked into Shopify |
| Design and feature flexibility | Unlimited, thousands of plugins | Limited to the Wix editor | Good for stores, weak beyond that |
| Best for | Growing sites, blogs, SEO | A quick simple site with no growth plan | Online stores exclusively |
In the short term, Wix and Shopify look cheaper because there’s no upfront build price — but that’s a monthly subscription that lasts as long as the site exists, and after 2–3 years it typically exceeds the one-time cost of a WordPress build. WordPress’s bigger advantage is that the site stays yours — you can change your contractor, hosting, or design without depending on a single platform.
Hidden costs nobody mentions upfront
- Maintenance — core, theme, and plugin updates. A neglected WordPress site is a security risk, not just an aesthetic problem.
- Backups — automatic backups usually come with better-quality hosting, but cheaper plans often don’t include them.
- Security patches — WordPress is the most widely used CMS in the world, which also makes it the most common target.
- Renewing premium licenses — yearly or monthly, for each premium plugin separately.
- Post-launch SEO — a site that doesn’t show up in search doesn’t bring in clients, no matter how good it looks.
None of these items is huge on its own, but together they turn a €700 site into one with a real annual cost of €150–400 on top of the build price.
Is a DIY WordPress site worth it
Building a WordPress site yourself is possible and cheap upfront — you only pay for hosting, a domain, and possibly a theme. The tradeoff is the time you’ll invest in learning, and the risk that the site ends up half-finished or looks amateurish, which directly affects how much people trust you. For a simple, low-stakes business-card site, DIY makes sense. For a site that carries the bulk of your business — a plumber who depends on calls from the site, a store that depends on conversions — the price difference between DIY and a professional build usually pays for itself through more clients.
How long WordPress site development takes
Landing page: 1–2 weeks. Corporate site: 3–5 weeks. WooCommerce store: 4–7 weeks, depending on the number of products and integrations. The timeline depends most on how quickly the client delivers content and photos — delays on that end are the most common reason for a longer timeline, not the work on the site itself.
Our WordPress projects
Villagio — a site for a premium vacation-home developer. We introduced a multi-layer filtering system and detailed project profiles, which solved a problem of information overload for clients. Result: visitor engagement grew by more than 40%, and the share of pre-qualified inquiries increased significantly. villagio.ro
Monteville — a premium developer of a weekend-home community. In the first three months after launch, site traffic grew by 85% and client inquiries by more than 60%. monteville.ro
Werweinstay — an aparthotel in Germany. After the site launched, calls started coming in consistently, including during a period when all apartments were fully booked — the site also brought in long-term rental inquiries directly from companies, without relying on platforms like Airbnb. werweinstay.de
Conclusion
WordPress website price ranges from €500 for a simple business-card site to €2,500+ for a store with integrations. The platform itself is free, but hosting, premium plugins, and maintenance are ongoing costs that should be planned for from the start, not discovered after launch. The real question isn’t how cheap you can get a WordPress site, but how much it will actually bring you relative to that cost.
Ready to get an exact price for your project? Book a free consultation and get a quote with no hidden items.
FAQ about WordPress website price
Is WordPress free? Yes, the platform itself is free and open-source. You pay for hosting, a domain, and, if needed, premium themes and plugins.
What’s the difference between WordPress.com and WordPress.org? WordPress.org is free software you install on your own hosting and have full control over. WordPress.com is a hosted service with a monthly subscription and limited control over the site — for a business site, WordPress.org is used almost always.
How much does monthly WordPress site maintenance cost? Basic maintenance — hosting, updates, backups — usually costs €15–40 a month. If the site has premium plugins, add their annual licenses to that amount.
Can I edit the site myself after it’s built? Yes. WordPress is built for editing without technical knowledge — you can change text, images, and basic pages yourself, while bigger changes to design or functionality usually require a developer.