A custom WooCommerce online shop typically costs €900 to €4,000 for a standard store with a professional design, cart, payments and shipping set up. Simpler stores can come in lower, and larger builds with stock or ERP integrations go past €8,000. On top of the build, budget for running costs most quotes leave out.
Cost of a WooCommerce shop by type
| Shop type | What you typically get | Rough price |
|---|---|---|
| Basic | Ready-made theme, up to ~50 products, one payment method and one carrier | €900 – €1,800 |
| Standard | Custom design, category filters, multiple shipping options, basic SEO structure | €1,500 – €4,000 |
| Advanced | Thousands of products, ERP or stock sync, B2B pricing, custom features | €4,000 – €8,000+ |
If you’re just reading up before committing to a build, our general guide to website costs covers non-shop sites too.
What drives the price of a WooCommerce shop
| Factor | Why it changes the price |
|---|---|
| Design | A ready-made theme costs less than a fully custom look |
| Product count and data entry | Loading 20 products isn’t the same job as 2,000; missing photos and descriptions become a separate cost |
| Integrations | Couriers, accounting software, stock systems, comparison-shopping feeds |
| Payment methods | Card payments via Stripe are quick to set up; local or country-specific gateways add setup and testing time |
| Languages and currencies | A multi-country shop selling in several EU languages and currencies adds real scope |
WooCommerce runs on WordPress, so domain, hosting and theme costs line up with our WordPress website development article.
Costs that aren’t in the build price
These are the items that keep recurring after launch:
| Cost | What to know |
|---|---|
| Domain and hosting | Annual cost, depends on server strength and traffic |
| SSL certificate | Required for card payments; usually included free with hosting |
| Card processing fees | Typically 1.5 – 2.9% per transaction with Stripe or Mollie, plus a small fixed fee |
| Premium plugins | Paid add-ons for filters, shipping rules or marketing — usually annual licences |
| Maintenance | WooCommerce and plugin updates, backups, fixes; without it a shop slows down and becomes vulnerable |
| Product photography and copy | Often the biggest hidden cost for larger catalogues |
What matters for the European market
| Topic | What to budget for |
|---|---|
| Payment gateways | Stripe and PayPal cover most of Europe; Klarna or Mollie add “buy now, pay later” and iDEAL-style local methods that lift conversion in some countries |
| EU VAT (OSS scheme) | Selling to consumers across the EU means charging VAT at the buyer’s country rate above the €10,000 cross-border threshold; the One Stop Shop (OSS) scheme lets you file this in one return instead of registering in every country |
| Shipping | DPD, DHL, GLS or a local carrier — multi-country shipping rules (weight, zones, customs outside the EU) take real setup time |
| GDPR | Cookie consent, a privacy policy and secure handling of customer data are legal requirements, not optional extras |
| Returns and consumer law | EU consumer-rights rules give buyers a 14-day right of withdrawal on most goods; your checkout and policies need to reflect this |
Example: 3-year cost of running a WooCommerce shop
Illustrative estimate for a smaller shop (excluding card processing fees and ads):
| Item | Amount |
|---|---|
| Shop build | €1,500 |
| Domain, hosting and SSL (3 years) | ~€360 |
| Paid plugins (3 years) | ~€300 |
| Maintenance (3 years) | ~€1,980 |
| Total over 3 years | around €4,140 |
Without a maintenance plan, the 3-year cost is roughly 1.5x the build price; with monthly maintenance it’s closer to three times. Unlike renting a platform, there’s no monthly subscription or percentage of revenue.
WooCommerce or a hosted platform (Shopify, Wix)?
| WooCommerce | Hosted platforms (Shopify, Wix) | |
|---|---|---|
| Upfront cost | Higher | Lower |
| Monthly fee | None (just hosting) | Yes |
| Ownership | Fully yours | Tied to the platform |
| Payment and shipping flexibility | Open, any provider | Limited to platform integrations |
| Customisation | Nearly unlimited | Limited by the platform |
How to keep the cost down without losing quality
- Prepare product photos, names and descriptions in advance, in a spreadsheet.
- Start with core functionality and add extras once you actually need them.
- Ask for an itemised quote (design, product entry, payments, shipping, training).
- Agree upfront on who maintains the shop after launch and what that costs. If you first want to test demand, a landing page can be enough to start with.
Frequently asked questions
How much does a WooCommerce shop cost? Most standard shops cost €1,500 – €4,000 to build, plus annual hosting, plugin and maintenance costs.
Is WooCommerce free? The plugin itself is free, but you pay for the build, hosting, payment processing and maintenance.
How long does it take to build a shop? A standard shop usually takes 3 – 6 weeks depending on product count and integrations.
Can I add products myself afterwards? Yes — WooCommerce has a simple admin panel, and most agencies include a short handover session.
Are the prices shown with or without VAT? Check the quote: many agencies list prices excluding VAT, so confirm before comparing.
What it costs with Kurbatov Dev
Kurbatov Dev builds online shops from €900, in line with the lower end of the basic-shop range above. The final price depends on product count, design and integrations.
| Service | Price | What’s included |
|---|---|---|
| Online shop build | from €900 | Delivery from 20 days; the full customer journey from filters to payment and order tracking, online-payment setup, sales-analytics setup |
| Service integration (payments, CRM) | €110 | Connecting the site to external systems, e.g. Stripe or PayPal; timeline depends on the service |
| Hosting, domain and migration | €55 | Hosting selection and setup, domain registration, moving a site without data loss |
| Ongoing technical support | €55/month | Backups, updates, performance monitoring, bug fixes, consultations |
You’ll get a non-binding preliminary quote with a timeline and price after a short brief. Payment is split 50/50: half upfront before work starts, half on completion, before the site goes live.
Want an accurate quote for your shop?
Send us your product count, preferred payment methods and shipping needs, and we’ll put together a non-binding quote with a timeline and price. You can also request a free project audit. Get a quote