Case: Creating a High-Conversion Landing Page for the Premium Restaurant Testonella

Challenge: To become a virtual maître d’ that shapes the first impression and leads to a reservation.

In the world of premium hospitality, the decision to visit a restaurant often matures after the first digital impression. Testonella, a gastronomic venue with a unique concept, needed not a standard business card site but a strategic tool. The goal was to create a landing page that solves specific business problems: attracting the target audience, increasing the number of online reservations, and forming a strong, recognizable image that awakens the desire to experience the atmosphere in person.

Our Approach: A synthesis of atmosphere, technology, and functionality.

We approached the project as creating a digital extension of the restaurant. Our goal was a synthesis of refined design reflecting the venue’s spirit, flawless performance, and thoughtful functionality. We focused not just on presentation but on building a clear guest journey: from the first impression to the moment of booking a table.

Key Improvement: Speed, simplicity, and mouth-watering presentation.

The foundation of the landing page became key elements directly affecting conversion and user experience:

Intuitive Online Reservation System: An integrated table booking module operating 24/7. A minimal number of fields and integration with an availability calendar made the process fast and convenient.
Instant Loading Speed: We optimized every element so the site loads instantly on all devices, which is critical for mobile users and reduces the bounce rate.
Mouth-watering and SEO-optimized Gallery: The seasonal menu and interiors are presented through a visual gallery. Each image is optimized not only for beauty but also for search queries like “author’s cuisine [city]” or “romantic dinner at a restaurant”.
Integration for Trust and Promotion: Direct links to maps (Google Maps, Mapy.cz) and review widgets (TripAdvisor, Google My Business) enhanced local SEO and added social proof.

Additional Features for Guests and the Owner:

We deepened the functionality so the landing page works on all aspects of the business:

Responsive Design: Perfect display on any device — from smartphone to desktop.
SEO Core: Crafted texts, headings, and meta tags aimed at key queries: “restaurant for dinner”, “book a table online”, “premium cuisine Praha”.
Analytics and Management: Implementation of analytics systems to track conversions and user behavior.

Results: A Digital Reception Desk That Works 24/7

After launch, the landing page became a key channel for attracting guests, confirmed by metrics:

Growth in Online Reservations: A 45% increase in table orders through the website.
Reduction in Bounce Rate: Improved user experience led to a 30% decrease in the bounce rate.
Increased Time on Site: Visitors began spending 50% more time exploring the menu and atmosphere.
Improved Search Rankings: The site reached the top for key queries related to gastronomy and restaurants in the city.

Conclusion: From Visual Impression to Guaranteed Reservation.

We turned Testonella’s digital presence into a powerful growth tool. Now the site not only tells about the restaurant but also convincingly guides the guest to the order, working as a full-fledged sales manager with no days off.

Client Testimonial:

“The landing page from Kurbatov Dev was a real revelation for us. It’s not just beautiful — it works. Bookings through the site have increased many times over, and guests often note how easy and pleasant it was to book a table. This is exactly what we were missing to reach a new level.”
— Manager of Testonella restaurant

Technologies and Services Used:

Technical Basis: Responsive HTML/CSS | JavaScript for interactivity | Integration with booking system APIs | Image and loading speed optimization.

Our Services: End-to-end landing page design | UX/UI design | SEO optimization | Integration of booking systems | Analytics and support.