TomFitness: Building a 24/7 Lead Engine for a Fitness Pro

We transformed a personal trainer’s online presence from a static portfolio into a high-speed, conversion-focused website that now acts as his top-performing sales assistant, capturing qualified leads around the clock.

The Challenge: An Expert Lost in a Noisy Digital Market

Tomáš, a seasoned fitness coach in the Czech Republic, had a problem. His unique, holistic methodology (fusing training, nutrition, and recovery) was his key differentiator, but his old website failed to communicate it. The site was slow, visually generic, and served as little more than a digital business card. It wasn’t built to answer his ideal client’s core question: “Can this trainer solve my specific problem?” Our mission was clear: engineer a trust-building, lead-generating asset that would work tirelessly to attract and convert his ideal clients.

Our Action: A Strategic Blueprint for Trust & Conversion

We moved beyond a simple redesign to implement a targeted strategy:

Deep-Dive Discovery & UVP: Through structured interviews, we pinpointed Tomáš’s unique value proposition. This became the narrative core of the entire site, ensuring every message resonated with his target audience’s desires.
Conversion-First Design & UX: We architected a clean, energetic user journey. Key social proof, clear service packages, and a strategically prominent booking CTA were placed to guide visitors from interest to action with minimal friction. Learn more about our conversion-focused design services.
Technical Foundation for Growth: Knowing that speed equals trust, we built the site with Google’s Core Web Vitals as a primary KPI. Fast loading wasn’t an added feature—it was the foundation. This is core to our custom web development philosophy.
Integrated Lead Capture System: We implemented a multi-point contact strategy, including a floating booking widget, to capture leads at the peak of their engagement.

The Results: Measurable Impact & A Scalable Business Asset

The new website became a direct contributor to business growth, delivering tangible outcomes:

Visibility & Trust: A 120% increase in organic search traffic within three months, proving the site’s relevance and authority to both users and search engines.
Lead Generation: A 60% surge in qualified consultation requests submitted directly through the website, demonstrating a dramatic improvement in conversion effectiveness.
Performance Excellence: Achieved a Google PageSpeed Insights score of 85/100, ensuring an instant, seamless user experience that supports higher engagement and retention.

Client Testimonial

“This website finally captures the synergy of my method. It works like a 24/7 consultant, educating potential clients and setting the right expectations before they even contact me. It’s transformed how I attract the right people.”

— Tomáš Líbal, Founder & Head Coach, TomFitness.cz

Technologies & Services Applied

Our Services: Conversion-Centered Web Design | Custom WordPress Development | Core Web Vitals & SEO Optimization

A Cohesive Brand Ecosystem

For TomFitness to stand out, a great website wasn’t enough — it needed a consistent visual language. We extended our work to craft a complete brand identity that builds instant recognition.

Logo & Visual Identity: Designed a modern, dynamic logo that reflects movement and professionalism, supported by a custom color palette and typography.
Marketing & Print Assets: Created a suite of social media banners and essential print materials, including professional business cards, that maintain a unified look across all touchpoints.
The Result: A seamless brand experience where every element — from the website to a business card or social post — reinforces trust and communicates the same high-quality standard, bridging the gap between digital and physical interactions.

Why It Matters: In a crowded market, consistency is key to memorability. A unified brand turns a one-time visitor into a lifelong client.